I’ve had the good fortune of being approached to do some commissioned work, re-branding someone’s logo for them.
Here you can see the logo they already have. The client works in software programming so it’s looking for something sleek and clear however he did mention emphasising the human aspect and the face-to-face interaction his clients can have. Pictured within the brain at the moment is binary code to really communicate his work.
I’ve come up with a few different examples for the client, all of which he recieved very positively.
Once the client received these concept sketches he was able to give me a call and discuss the ideas better on a more conversational, natural way. Over the phone I sketched out a rough idea and sent it to him, he was thrilled with this and gave me the go ahead to produce this version.